IOANNA KOURBELA, ATHEN
SS19 THEROS TRENDBOOK
– lidenskapelig og eksklusiv gresk design for kvinner, som ønsker seg det unike –
”THE GARMENT IS THE HOME OF THE BODY”
Natural yarns made of cotton, viscose, linen and silk weave the intimate, protective dimension of the garment.
Respect for Anthropos and his nature, the creative perusal of Greek culture the simultaneous pursuit of a futuristic harmony, make up silhouettes of archetypal elegance, voyaging on all 5 continents to meet fellow travelers around the globe.
From our very beginning, until today, after almost half a century we are guided by a strict anthropocentric philosophy by acknowledging the teachings and instinct of our ancestors: We believe in fashion that evolves thoughts and feelings, inspiring every personality to express itself freely and creatively in everyday life.
This powdery shade of pink draws inspiration from pink sand, a special phenomenon that occurs from millions of shattered coral pieces that are spread out evenly in the sand.
Harvest Gold is the warmest and at the same timemost flexible colour of the collection – it offers a dis- tinctive style, whether it is used on knitwear, trousers, even on an anorak.
A deep with a profound character color, that holds a direct reference to the green shade of the olive tree. When present in total looks, golden notes stand out while at the same time its earthly character is sus- tained when it co-exits with the rest of the colours of the collection.
Solarh beige gives reference to the element of earth and the color of soil of the Greek islands under the sun. This shade adds light and blends harmoniously with the rest of the colors of the collection.
The blue of the “THEROS” collection is alluring and neutral, but at the same time has a clear character of its own. It acts supportively to other colours but it’s also perfect on its own.
The “safe” black has a dynamic presence. It func- tions independently, maintaining its mystery, as well as combination with lighter hues, creating a daring visual effect.
THE COLLECTION SECTIONS
Ethereal fineness in clothes with simple structure and plain shapes, thathug the body, allowing maximum freedom in its movement. The pure ten-cel, a fibre that’s manufactured from the trunk of trees, in the sensitive Pinksand colour and ecru in monochrome or mix of the above that give out the peaceful beauty of nature.
Basic designs for the everyday wardrobe in a tencel fabric, a fibre that’s manufactured from the trunk of trees, with a uniquely soft finishing. Thecolours of this group present the perfect base to experiment and create countless combinations with the rest of the groups of the Ioanna Kourbela Basics collection.
Basic designs, in fabric and logic of the “VITAl” range with more designinterest. The clothes of this series serve the purpose of a flexible, soft andcomfortable garment at the same time as stand-alone clothes, suitable for many occasions.
A group made of a linen-look fabric with special texture and feel. The garments come in two ver-sions, two-tone and monochrome, and are quite revealing on the back, with a single point of sup-port, emphasizing the linearity of the design and the desire for deconstruction - a delicate complex-ity in expressive and loose lines.
Geometric design with folk references, designed exclusively for Ioanna Kourb- ela Basics S/S 19 collection entitled “ Theros “. Presents a mix of Greek tradition and Grecian chic executed in urban patterns. An ode in the Greek summer that honors traditions but remains open to multiculturalism. The base is off - white and the repeated pattern in black and harvest gold shades. Knitted cotton details enhance the Doric style of the range and studied placements fabric highlight the fashion character
A new thread based on viscose and linen recreates the highly successfulpatterns of the oversized t-shirt and polymorphic jacket, delivering fluidwith mild glossy layering silhouettes.
Cotton thread that fluctuates its thickness, creating vivid interchanges, giving out a kind of lively simplicity. The accented finishes that are com- posed with fabric create interesting volumes and elaborate silhouetes, whilst the garments’ soft touch and textured look, creates charming in- terchanges of even and uneven surfaces, with a dreamy intensity and perfect vivacity.
Fabric with a romantic air, that transforms favourite designs from the Basics collection, giving them a new, fresh summer feel, that’s uniquely airy andsoft. A feminine group of romantically fluid or waist-focused silhouetteswith clasps that traverse us to a past era, giving this “cinematographic essence” to anyone who chooses these garments.
Cotton jean fabric in natural ecru colour that reminisces the sand. Soft, with a hint of elasticity, it embraces the lower part of the body, giving it a feel andsophisticated look. This group can be combined flawlessly with all the colour ofthe collection, paying tribute to one of the most powerful trends of our time,neonostalgia – a trend that defines being nostalgic... for something new!
A team of clothes with an emphasis on comfort and the exciting excita- tion of the stripes in a viscose fabric. The long-term marine look is achieved with the new performances of the classic “jeanne” dress and “Full moon” dress, while the top, mini dress and maxi dress are a generous gift for femi- ninity in any silhouette.
light, cotton popeline with a silky look and feel to it, develops a group of oversized clothes in a versatile mood. They present the ideal choice for the summer months, airy and nautical combinations, appropriate for any fashion-oriented appearance.
Linen and cotton combine to create a vegetal denim with a satine finishand linen texture. This line comes in one colour, in an extraordinarily deep blue. Overalls with adjustable waistlines, mini-dress than can be worn as a top, trousers and overcoats with vintage references and handbags with leather details, compose a must-have group of clothes from the summer collection S/S- 19 “Theros”
The favourite and timeless designs of the classical “Snow white”, “jeanne” and “Tulip” dress in a romantic and lighter mood with emphasis on thebows. “Paper” bows that define this group, turn these sweet, femininepatterns into the quintessence of summer clothing: simple, light patterns, basic lines made of soft cotton that can be excellently combined in mon- ochrome or by colour-blocking.
Sleek, romantic and airy clothing with external seams and metal zips. A col- lection that is vital for all day appearances but also special occasions when enhanced with accessories, giving a special style.
Vivid white letter pattern on black, printed on tencel jersey fabric. Theletters of the Ioanna Kourbela Basics brand are enlarged and transfigured into geometric shapes that collate in order to create a brand new and funky look in basic summer designs.
Two new designs, a bikini and a one-piece, with free bindings as itspoint of reference and emphasis on details, creates the perfect fit as its size can be adjusted according to your body shape. The fine straps and the fine back complete the detailed design, in four new colours.