3rd FLOOR story
Eleni Papastavrou, founded 3rd Floor in the summer of 2013. Her friends, who up until then were the happy recipients of her handcrafted creations, encouraged her to do so. It was a life altering decision; Eleni didn’t take long to reach. Her degree in Business Administration, and her innate talent for handcrafting, granted her the knowledge of how she must proceed. So, in August 2013 she embarks on her adventure! The city is practically empty of its habitats… Her friends, are also away, enjoying their holidays in various summer destinations, while Eleni stays behind…She is about to realize her dream! Several phone calls to accomplished friends who would later become her team, countless visits to different locations bring her to the 3rd floor of an old building… and that is how it all began!
ELENI PAPASTAVROU designer’s profile
Choose a job you love and you will never work a day in your life
Born and raised in Athens, Greece, I fell in love with fashion and everything fashion related at a very young age as my mother, a professional seamstress, initiated me to the wonderful world of creating.
I also love challenges, my dog Tom (aka 3rd Floors’ mascot) and travelling to faraway places. Such trips can very well change one’s life, as did mine, after a (12 year) trip to Kenya.
It is said often said, that you start off for somewhere but wind up somewhere else. Well, that about sums it for me. Even though I had all my business plans well laid out (or so I thought), living amongst the tribes of Maasai and Kikuyu changed everything.
I soon embraced their belief that the secret of happiness is working with your hands and it took but once for me to begin a new chapter in my life.
On a handcrafted, wooden table next to these people who make a living off what their hands create, I too, crafted my first piece of jewellery and… I haven’t stopped sinceIn 2013, my new (and everlasting) love resulted in the foundation of 3rd Floor Jewels.
Handcrafted jewels embracing the main principles of geometry
3rd Floor expresses all those who choose to be their true self, without any compromises. Those who aspire freedom of choice, and always live the moment. The 3rd Floor woman wins you over with her dynamism and inexhaustible energy. With her eagerness to live life to the fullest. Traits she gracefully balances with her liking of discrete elegance and whimsical femininity.
We never stop working, we never stop creating, we never stop learning
That’s our main goal. We aim at never ever losing our thirst for work, or our passion for creativity. We aim at always creating something different. Jewelry created with artistry and love which will always take us one step further.
3rd Floor is about the independent, dauntless, bold but sensitive woman, who defines her own identity. Our inspiration behind the brand! Each collection, is a unique artistic expression, of her uniqueness. An ode to her sensuality, a confirmation of everything that she is and everything that she still aspires to be! In a world created from earthly materials, clear semiprecious stones, crisp designs, and simple elegance.